Adidas apologized to Bella Hadid for dropping her from a shoe ad after criticism from Israel (2024)
Adidas’ brand sentiment declines after dropping Bella Hadid over her support for Palestinians. Athletic apparel and footwear brand Adidas has seen a dramatic decline in brand sentiment after dropping fashion model Bella Hadid from its latest sneaker campaign. According to media intelligence firm CARMA, negative social media conversations about the brand have surged by over … Read more