Despite its coupe-SUV design, Tata believes the(Tata Curvv ) Curvv will be popular with many people and compete well against regular SUVs.
Tata Motors hasn’t been part of the competitive midsize SUV market until now. That’s about to change with the Curvv. Unlike other SUVs, which have a traditional shape, the Curvv will be a coupe SUV. Even though this style is not very common, Tata Motors thinks the Curvv will still be popular.
Speaking to Autocar India at Tata’s UK design studio, Vivek Srivatsa, Tata’s Chief Commercial Officer for Passenger Electric Mobility, said, “We won’t restrict ourselves to a small group within the market. Our approach to powertrains aims to appeal to a wide range of customers.” The company plans to offer the Curvv with electric, petrol, and later, diesel engine options. This lineup, along with the upcoming electric variant of the Creta, will offer the most diverse powertrain choices compared to other current models.
However, while having many different types of engines will make the Curvv more appealing, coupe-SUVs are still seen as niche because they are not very practical. These types of vehicles also tend to be more expensive. Tata Motors is confident that it has addressed both of these issues. Similar to the Nexon and Tigor, which have extra space in the back despite their sloped roofs, the Curvv is expected to offer good headroom. Vivek Srivatsa said, “I can’t give away too much, but you’ll see that the design hasn’t sacrificed practicality—we’ve made sure there’s plenty of room inside.”
Regarding the price, Srivatsa stated, “We always want to make features and design accessible to everyone, so our pricing will reflect that.” Like many other Tata models, there will be a wide range of Curvv variants available at different prices.
While Tata Motors is leaving no stone unturned to maximise the coupe-SUV’s potential, what remains to be seen is if consumers will warm up to this body style, something Maruti Suzuki could not do with its crossover-style S-Cross.
